UNCOVER YOUR COVERAGE GAP
Find out how your current PR results compare to what’s actually possible in your category
We’ll benchmark your coverage against 20 million+ product image views and 3 million+ downloads — to show you where you’re missing out. For free.
Trusted by 26,000+ journalists from 1000s of publications such as:
Why PR teams use Press Loft to get coverage without pitching
3,397,327 image downloads (and counting)
27,168 verified journalists & influencers
190,140 product images live
Press Loft is the product-search engine journalists open when they need product imagery right now.We give them instant, self-serve access to visuals from hundreds of brands—so you secure coverage before your competitor even replies.
Trusted by leading brands such as:
2-MINUTE PROCESS
How it works
Share your URL and current PR results: Tell us what you’re promoting and how much coverage you’ve had recently.
We analyse the gap: Our team compares your results against live search data from Press Loft — 20 million+ image views, 3 million+ downloads — to see what’s actually possible in your category.
Get your personalised Coverage Gap Analysis: We’ll send a report highlighting where you’re visible, where you’re not, and what kind of coverage is realistic for your niche.
(Optional) Close the gap: Activate a free 60-day Press Loft trial to upload your images once and make them instantly downloadable to 27k+ journalists.
FAQ
Q: What is Press Loft?
A: Press Loft is a self-serve PR platform where journalists search and download product images for their articles. Over 27,000 verified editors use it to find press-ready content from brands like yours.
Q: Why is this analysis free?
A: We offer the Coverage Gap Analysis at no cost because once brands see the delta between what they’re getting and what’s realistically possible, they tend to dig deeper. No pressure.
Q: How fast will I receive the list?
A: Within one business day—often sooner.
Q: What if I’m in a niche category?
A: That’s exactly why this exists. We benchmark your results against product image downloads and views in your specific category, not a general industry average.
Q: What if I already use a PR agency?
A: No problem. You can request the Coverage Gap Analysis yourself or send it to your agency, whichever works best. It’s your data to use.
Q: What happens after I get the analysis?
A: You’ll see how your results stack up. If there’s a gap, we’ll show you how to close it — including the option to start a free 60-day Press Loft trial and get your products visible where journalists are actively searching.
Q: Will contact data be shared?
A: Never. Your details stay private and we only send the list you asked for.
Hi, I'm Nicola Snell, CEO of Press Loft. Thank you for requesting your Coverage Gap Analysis!
Want to get ahead while we prepare your analysis?You can activate your free 60-day Press Loft trial now — no card required.Press Loft is used by over 5,000 PR and marketing professionals and trusted by 27,000+ verified journalists to secure product coverage without pitching.During your free trial, you’ll learn exactly how to get your images seen and downloaded by the media — and start closing your coverage gap immediately.